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We have recently added a new feature that allows users to quickly send a range of products to a client for consideration. These products can be grouped together using the keyword-search-terms on each product or can be sent by links on all the categories and indexes.

This new feature is being used to great effect by our clients and offers a quick and easy introduction email when targeting a particular event or exhibition. 

They can also be used in our new mailing system.

Read more: New Feature - Send Product Category / Search Via Email

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As we draw closer to ProMart 3.0 we are uploading some new features for testing. The first major release in this series of updates is MicroSites.

What are MicroSites?

A microsite is an individual website on it's own domain that you can use for marketing a particular product. This can be useful when you have a specific marketing/email campaign aimed at a specific niche. Or if you want to try out some new optomisation methods without risking it negativly effecting your main domain.

It's also useful if you have a lot of keyword domain names sitting in an account not doing much other than costing you in renewal fees. (We've all been there!)

Read more: Introducing MicroSites For ProMart

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Since it's inception we have always setup all the products in ProMart with a maximum of 6 options for print. (Plain Stock, 1-4 Colour, Process Print) Or whatever you wanted to use them for.

This keeps everything nice and simple as the fields are dynamic and you can do whatever you want with them. However this can make it difficult to store all the information you may have available from your supplier. This is why we have now added in the ability to add additional costs to quotes.

Read more: New Feature: Additional Costs

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We have recently introduced a new section to ProMart 2.0 which allows clients to be able to maintain a separate area for prospect data. If you have purchased a prospecting list from a company data supplier or have gathered information from the internet then this is where you can store it. We can then use that information to automatically populate your websites registration form. This allows faster input of user details.

Read more: Prospect Database & New Registration Page

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Previously all margins were set when the products were imported. We either set the values in the google sheet or set them to a default value on the import system. This takes a lot of time to import all lines for a global margin adjustment. 

This is why we have now added a new feature that allows users to manually adjust margins on a supplier / category basis or just to an individual product.

Read more: Global Margin Adjustments

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This week we will be releasing a new feature Source Tracking. One of the most difficult things on promotional merchandise industry websites is to track the source of enquiries and orders. It's difficult because tracking in analytics programs requires a point of sale in order to gauge conversion and the return on investment of a particular sales funnel.

Often you may know how many enquiries you have got, or orders if you have that facility with your current site. But tracking which actually convert from enquiry to quote to order is a bit harder when your systems are all different and not joined together well...

Read more: New Feature: Source Tracking in ProMart 2.0

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